randing Africa is an HBWS II Idea to Action Group (I2A) that resulted from Bretton Woods discussions on the correlations between Africa's poor international image as an unstable and violent continent ridden with disease, poverty and devastation, and the difficulties Africa's private and public sector face in attracting and securing the human and financial capital necessary to pursue their growth strategies.

Branding Africa I2A is an Alliance wide effort exploring the feasibility of establishing marketing, publishing and consultancy firms to present an alternative view of Africa's challenges and opportunities, all through the lens of the next generation of African professionals.

For more information please contact brandingafrica@hendeavor.org